Frieze Announces Launch of Two New Fairs
(June 1, 2011) Frieze, London's eight year old contemporary art fair, has announced that it will launch two new fairs for 2012. Frieze is supplementing its annual October London contemporary art fair with Frieze Master, which will focus on art produced before 2000 including antiquities in order to give a unique view of the relationship between old and new art. Frieze Master will also take place in Regent’s Park, within walking distance of the original Frieze contemporary fair, in a structure designed by the architect Annabelle Selldorf. The first Frieze Masters will take place October, and about 70 galleries from across the world are expected to participate.
Frieze has also confirmed rumors that they will be launching a New York version of the fair in 2012. Amanda Sharp, one of the directors of Frieze, said that she and her business partner, Matthew Slotover, had begun talking about expanding to New York more than a year ago. The first Frieze New York will take place May 3-6 next year on Randalls Island, Manhattan, overlooking the East River. The exhibitions will be housed in a temporary structure designed by the New York architecture and design firm SO-IL. With 170-odd galleries, it will be the same scale as the London version that is such an important event every year. Frieze’s arrival could present a challenge to New York’s current major contemporary art fair, the Armory Show, which takes place in March, as some galleries who currently take part in the Armory Show may opt to do Frieze instead.
Started in 2003 by Amanda Sharp and Matthew Slotover, the publishers of Frieze magazine, Frieze Art Fair is one of the major art events in the international contemporary art calendar.
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